Am I buying poor quality pet food?
When it comes to feeding our pets we always want the best food we can get however like most decisions in life we are influenced by the media.
Big brand names dominate the pet food market and can pass off poor quality Pet Food due to the large advertising budgets they have at their disposal. Can you imagine how much a 30 second TV advert costs on national television!
Quality pet food cost a lot more to manufacture than cheap poor quality food so advertising this is often limited to pet trade shows and pet magazine’s and the hard dedicated work of the independent pet shop’s.
Dog owners are being encouraged to buy what they think is good nutritional dog Food because the advertiser is showing a happy and healthy looking dog devouring this great food knowing that a lot of pet owners will relate to it and will want to try that brand for their own dog.
How do Advertisers do this
Advertisers attempt to sway pet owners into buying their poor quality pet food by stating their food is made with natural ingredients like Vegetables. Then showing some of the kibble as being green so you as the pet owner automatically think “wow that’s full of veg” but your pet does not care what colour the kibble is and in dogs they see colours in a different spectrum then us humans.
One brand shows their Vegetable content as “derivatives of vegetable origin” well what’s that? We don’t know but I would assume its the skin from carrots and the seed’s from tomato’s and such like and I bet I am not for from the truth.
If the food had real Vegetables in it then they would be listed by name so on closer inspection the claim that their dog food is rich in Vegetables is not the case.
The same brand of pet food states their food has Beef and is meaty! well the ingredients show “Meat and animal derivatives” and we all know that that means the parts of processed animals that can not be eaten like beak and cartilage ect.
In fact packaging shows total meat content is 4% which is the legal minimum that manufactures have to add to claim their food includes meat and is standard with all poor quality pet food.
If you made yourself a Sunday roast but the Beef content was only 4% you would have next to none on your plate!
How to avoid poor quality pet food
£30 to £50 for a large bag of this “quality” complete dog food is another marketing trick, if the price is very low people expect poor quality pet food but
if the price is mid to high range then that alone will justify people believing the claims about the quality of the food.
I recommend you always read the food labels and not to base the quality of the food on the retailer’s price. Remember there are some dog foods in the £40 – £60 bracket that are just as poor a quality as the £7.99 (for 15 kg) pound shop brands.
When checking your dog food labels avoid the ones with cereals as these are the worst quality of all, go for ones that don’t state “Meat and animal derivatives”.
There are quality dog foods with a named meat as the first or second ingredient in all budgets. As the meat content increases the daily requirement goes down and this can be by a large amount.
For example these poor quality foods might advise based on a 40kg dog that they should be feed about 700 grams a day but moving to a dog food with 20 to 25% meat content which can be obtained for the same price.
Benefits of good quality pet food
Food with higher meat content will lower the daily amount to around 400 grams a day so in fact it is a double bonus, the food will last longer.
Other benefits include a reduction in the daily feeding cost and provide higher quality ingredients along with better quality proteins and fats.
Another plus is stools will also become smaller and often less smelly and you can read our post for the top 10 dog foods brands in the UK for some great tips.
Vet’s around the world agree that poor quality pet food could be a major factor in causing bowel cancer and skin reactions and in dogs and has been shown to affect behaviour, namely aggression in some cases.
The saying “you are what you eat” applies to pets as well as humans. Every pet is different however as some cope well on poor quality pet food just like some people cope well on eating processed food all day long but others get conditions like Celiac and Irritable bowel syndrome.
In the case of dogs if he has behaviour issues or skin problems checking the dog food your feeding could be the first step in combating the problem. If you think the dog food is causing an issue there are many high quality brands that you can try and some are also in the same price bracket like high quality retailer own brands.
Check out our Review of Akela dog food which is fantastic for the price.
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